beko GLOBAL, THE SKEPTICAL KID.

Film, Global Campaign.

Communicating boring technology with the help of FC Barcelona players, a wonderful little actress and an insightful concept.

Agency: McCann Bucharest
Role: Creative Director / Copywriter.

CCO: Catalin Dobre.

Creative team: María Carrillo + Jonay Sosa.

It became the second most watched video of the year on FCB channels, beating a tribute to Diego Armando Maradona.